tinytums is a product of Tinytums Wellness — a DPIIT recognised health-tech startup from Maharashtra. We believe every Indian baby deserves to be free from iron deficiency anaemia.
Tinytums Wellness Private Limited was incorporated in 2025 in Maharashtra, India. We set out to build a complete health operating system for Indian users — starting with adult nutrition (Tinytums), and expanding to baby nutrition with tinytums.
The insight that drove tinytums was simple: 67% of Indian infants are anaemic according to NFHS-5. Yet no app existed that tracked iron specifically for Indian babies, using Indian foods, validated against Indian nutrition standards. Every existing app was built for Western food databases and Western user habits.
tinytums is India's first baby nutrition app with WhatsApp-based food logging, daily iron alerts, WHO growth chart tracking, and a Gynaec Visit Report PDF — all built for Indian families.
We believe nutrition is the invisible determinant of health outcomes in India. The first 1,000 days — from conception to a child's second birthday — determine lifelong health. Iron deficiency in this window causes permanent reductions in cognitive ability and immunity that cannot be fully reversed later in life.
Our mission is to make baby nutrition visible, trackable, and actionable for every Indian family — one WhatsApp message at a time.
Tinytums Wellness builds two products: